Article: Microsoft Launches Decentralized Identity Platform ION On Bitcoin’s Blockchain

Blockchain, Crypto, Innovation

Microsoft Launches Decentralized Identity Platform ION On Bitcoin’s Blockchain

The ION Decentralized Identifier (DID) will utilize the Bitcoin blockchain to authenticate online IDs.

Essentially, ION will use the same logic as Bitcoin’s transaction layers to validate a user’s identity. According to ION, all the IDs will be tied to Bitcoin’s blockchain using the InterPlanetary File System (IPFS) protocol, and nodes will be able to process 10,000 ID requests in a single transaction.

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Article: How blockchain and machine learning can deliver the promise of omnichannel marketing

Blockchain, Innovation

blockchainHow blockchain and machine learning can deliver the promise of omnichannel marketing

The study, forthcoming in the Journal of Marketing, is titled “Informational Challenges in Omnichannel Marketing Remedies and Future Research” and is authored by Koen Pauwels, Haitao (Tony) Cui, Catherine Tucker, Raghu Iyengar, S. Sriram, Anindya Ghose, Sriraman Venkataraman, and Hanna Halaburda.

Often viewed as the panacea for one-to-one marketing, omnichannel experiences data, marketing attribution, and consumer privacy frictions. The research team demonstrates that advances in  (ML) and blockchain can address these frictions. However, these technologies may in turn also present new challenges for firms and opportunities for academic research.

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