For example, consider logistics and supply chain operations. While blockchain technologies can streamline the way the supply chain functions, they can also lower transaction costs for small businesses. Within those businesses, blockchain can also be used for granular analytics, payments, permissioning, and more – all on the level of the individual.
In the same manner, with the right tools in place, private individuals can now take control of their personal data – the same data that has built multi billion-dollar empires such as Google, Facebook, Snapchat and more. While these centralized platforms have been instrumental in the advancement of fast, modern, low-cost applications for every imaginable use-case, they were built by leveraging vast amounts of private user data often without the direct consent of the user and certainly without the user’s control over the data that was collected and monetized by these centralized entities.