A mission to keep the internet free and open for all
The issues that come with the changes we’re seeing with privacy, consent, and identity concern every internet user on the planet. The decisions we make today to keep the internet free and open will impact how consumers use the web in future and as an industry, we believe it is the way to building long-lasting solutions that consumers trust.
Respecting consumer privacy, while delivering on the outcomes that brands, agencies, and publishers want is key to keeping the internet free and open. I believe that technological innovation, interoperability, contributing to industry standards, and collaborating with customers are all essential to building sustainable solutions. Together, we are powering a free and open internet for everyone.
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Can We Rid the Open Web of Its “Gatekeepers”?
The notion of an “open web” is one that is defined by and for all of its users — not by governments or institutions, nor by private companies and select individuals. While the novel services that we rely on today have played a significant role in boosting digitalization and interconnectedness, they’ve also benefited an exclusive few. Today’s existing data sharing systems for the purposes of consumer targeting are ultimately determined by closed, centralized ecosystems — each offering limited visibility and inefficiencies due to the pipeline of intermediaries involved. With advertising largely funding the many platforms, services, and infrastructures that we rely on today, what’s needed is a neutral, decentralized infrastructure that can ensure the same levels of personalization and compliance that we see in a “walled” environment.
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