The issues that come with the changes we’re seeing with privacy, consent, and identity concern every internet user on the planet. The decisions we make today to keep the internet free and open will impact how consumers use the web in future and as an industry, we believe it is the way to building long-lasting solutions that consumers trust.
Respecting consumer privacy, while delivering on the outcomes that brands, agencies, and publishers want is key to keeping the internet free and open. I believe that technological innovation, interoperability, contributing to industry standards, and collaborating with customers are all essential to building sustainable solutions. Together, we are powering a free and open internet for everyone.