Think about the ways that, for example, a land deed is essentially a collection of data that holds value because of the asset with which it’s associated. Alternatively, think of the ways that your personal data, when aggregated with millions of other people, drives value for social media companies who use it to attract advertising revenue.
“While machines can operate on information through logic and maths, they cannot preserve or describe value. This is the ‘data problem,’” said Andrew Kessler, CTO and co-founder of Zenotta.
“Zenotta converts any form of data or digital content into Smart Data – a rival and excludable digital asset that is truly unique and can be owned. This ownership gives the Smart Data value, and gives the owner the rights and control over their Smart Data asset, something that was previously unattainable.”