Article: National View: Misinformation makes every day April Fool’s Day

Content Integrity, Knowledge, Media

National View: Misinformation makes every day April Fool’s Day

Environmentalists like to say “every day is Earth Day” to remind us that the stewardship of our natural resources is a never-ending process.

In that spirit, I offer a friendly reminder that, in the age of the internet, every day is April Fools’ Day. We all have an ongoing responsibility to be aware of the digital deception and trickery all around us.

Ultimately, it is up to all of us as consumers of media to be more critical of what we read, hear, and see online. This doesn’t mean casting off real news as fake news. Rather, it’s about becoming better digital citizens and changing our behavior, donning the digital equivalent of a mask to stop the spread of the misinformation virus.

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Article: Lawmakers Press Big Tech CEOs on Speech Responsibility

Content Integrity, Governance, Media

pichai speechLawmakers Press Big Tech CEOs on Speech Responsibility

WASHINGTON – The CEOs of social media giants Facebook, Twitter and Google faced a grilling March 25 as lawmakers tried to draw them into admitting responsibility for helping fuel the January insurrection at the U.S. Capitol and rising COVID-19 vaccine misinformation.

In a hearing by the House Energy and Commerce Committee, lawmakers pounded Facebook CEO Mark Zuckerberg; Sundar Pichai, the Indian American CEO of Google, which owns YouTube; and Twitter chief Jack Dorsey over their content policies, use of consumers’ data and media use by young children.

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Article: How blockchain and machine learning can deliver the promise of omnichannel marketing

Blockchain, Innovation

blockchainHow blockchain and machine learning can deliver the promise of omnichannel marketing

The study, forthcoming in the Journal of Marketing, is titled “Informational Challenges in Omnichannel Marketing Remedies and Future Research” and is authored by Koen Pauwels, Haitao (Tony) Cui, Catherine Tucker, Raghu Iyengar, S. Sriram, Anindya Ghose, Sriraman Venkataraman, and Hanna Halaburda.

Often viewed as the panacea for one-to-one marketing, omnichannel experiences data, marketing attribution, and consumer privacy frictions. The research team demonstrates that advances in  (ML) and blockchain can address these frictions. However, these technologies may in turn also present new challenges for firms and opportunities for academic research.

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