Article: How the NFT Breathes New Life Into Branded Content Marketing

Crypto, Digital Content

How the NFT Breathes New Life Into Branded Content Marketing

The rise in NFTs has rekindled talks about developing a new media ownership model to make it more creator-centric. NFTs allow creators, be these brands or individual artists, to retain ownership of their content without restricting its distribution over the Internet.

As a result, NFTs can change the media ownership model by offering creators, their audiences, and blockchain developers a viable alternative to monetization.

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Article: Can NFTs Change How We Value Music?

Crypto

Can NFTs Change How We Value Music?

NFTs are everywhere right now, from the NBA to Taco Bell, and artists like Grimes, Yaeji, and Toro Y Moi have been testing the waters. Grimes sold a collection of visual art for over $6 million; 3LAU, an EDM musician, made $11 million by selling an album as 33 individual NFTs; and Mike Shinoda of Linkin Park has sold several multimedia pieces through the NFT marketplace Zora. The website XLR8R announced a dedicated marketplace for music NFTs earlier this week, and there’s a burgeoning cottage industry of NFT auction houses looking to bring these collectibles to the masses.

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