The study, forthcoming in the Journal of Marketing, is titled “Informational Challenges in Omnichannel Marketing Remedies and Future Research” and is authored by Koen Pauwels, Haitao (Tony) Cui, Catherine Tucker, Raghu Iyengar, S. Sriram, Anindya Ghose, Sriraman Venkataraman, and Hanna Halaburda.
Often viewed as the panacea for one-to-one marketing, omnichannel experiences data, marketing attribution, and consumer privacy frictions. The research team demonstrates that advances in machine learning (ML) and blockchain can address these frictions. However, these technologies may in turn also present new challenges for firms and opportunities for academic research.
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Bluetooth mesh integrated in LED fixtures serves 22-story Minnesota office building
The Minnesota project certainly proves out many of the claims made by Bluetooth mesh proponents. EMC installed 3685 luminaires in a one-for-one retrofit of existing lighting. And later EMC upgraded an additional 225 luminaires in common areas such as elevator lobbies with Bluetooth nodes. And all of those luminaires are connected in a single Bluetooth mesh network with no gateways required. The building does serve many tenants. So the new lighting has been commissioned and organized into 43 separate control areas with a total of 708 control zones. So each tenant has control of their own space.
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Powerful Mobile Phone Surveillance Tool Operates In Obscurity Across The Country
UNTIL NOW, the Bartonville, Texas, company Hawk Analytics and its product CellHawk have largely escaped public scrutiny. CellHawk has been in wide use by law enforcement, helping police departments, the FBI, and private investigators around the United States convert information collected by cellular providers into maps of people’s locations, movements, and relationships. Police records obtained by The Intercept reveal a troublingly powerful surveillance tool operated in obscurity, with scant oversight. Continue reading “Powerful Mobile Phone Surveillance Tool Operates In Obscurity Across The Country”