Article: How blockchain and machine learning can deliver the promise of omnichannel marketing

Blockchain, Innovation

blockchainHow blockchain and machine learning can deliver the promise of omnichannel marketing

The study, forthcoming in the Journal of Marketing, is titled “Informational Challenges in Omnichannel Marketing Remedies and Future Research” and is authored by Koen Pauwels, Haitao (Tony) Cui, Catherine Tucker, Raghu Iyengar, S. Sriram, Anindya Ghose, Sriraman Venkataraman, and Hanna Halaburda.

Often viewed as the panacea for one-to-one marketing, omnichannel experiences data, marketing attribution, and consumer privacy frictions. The research team demonstrates that advances in  (ML) and blockchain can address these frictions. However, these technologies may in turn also present new challenges for firms and opportunities for academic research.

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Article: Bitcoin, crypto investors will be watching these 5 questions facing the Biden administration

Crypto, Governance

Bitcoin, crypto investors will be watching these 5 questions facing the Biden administration

Bitcoin BTCUSD, 0.78% has risen a staggering 548% during the past twelve months, while Ethereum ETHUSD, 1.61%, the second most valuable cryptocurrency, has gained roughly 690% during that time, according to FactSet, compared to a 71% rise for the S&P 500. But the fate of this rally could depend greatly on President Joe Biden and his administration’s regulatory stance to the burgeoning crypto economy, experts tell MarketWatch. Here are the five biggest regulatory questions the Biden administration will face in the coming months and years that will greatly impact cyrpto investors:

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