“Unfortunately, buyers in nascent markets are not as knowledgeable of what to ask about or look for with provenance, nor any aspect of wine authentication, leaving this market a prime target for counterfeiters and those selling counterfeits.” Maureen Downey, an expert on fake wine, told Forkast.News. “As much as 50% of the fine wines in China are believed to be fake.”
But supply-chain verification and authentication through blockchain technology are now trying to cut down on wine fraud — which experts estimate is a billion-dollar industry.
“Wine is something to be aged, cellared, and is often a generational hobby,” Downey said. “To track it, we need something that can stand the test of time, and blockchain is the only thing that we’ve seen that will even come close.”