It only makes sense that advertising and marketing technology should heed the call. Immersive mobile advertising campaigns that use NFTs can be distributed programmatically across various platforms. Brands can use NFT technology to provide personalized gifts, vouchers or more to their customers. For example, Taco Bell recently sold NFTs for digital taco art (and donated 100% of the profits to Taco Bell Foundation, Inc.). This technology can help drive user engagement for brands and can be attributed back to a user or paid media channel without the need for a cookie. For a specific subset of consumers, it’s a win-win situation for both them and advertisers.
Plenty of discussions this week occurred at the World Economic Forum. A key topic was decentralized finance (DeFi). Speaking at the “Behind the decentralized finance hype” panel, Rune Christensen of MakerDAO brought to light the future of DeFi and how it is growing rapidly.
Christensen explained how DeFi can be accessed by anyone:
“It doesn’t matter if you’re a hedge fund manager on Wall Street or if you’re one of the 1.7 billion people that don’t even have a bank account. With DeFi, you have complete access.”
It is well known that Web 3.0 is the next generation of internet, and this version is considered to be a fully functional and user-friendly web, each of our identity and data is our own and this is to be safely secured from any central authority. This is made possible by the decentralized blockchain technology. In a way of keeping up with this vision, Polkadot have been created with the belief that there is no single blockchain which will be able to everything and thus in a way reinstating that the future is multi-chain.