Industry Collaboration and Augmentation – the OSS Way
In the current environment in our industry, it’s often hard to see through the relentless noise related to private eco-systems. It’s also hard to see past how this approach will only get worse moving forward, with large publishers and other platform players increasingly following suit and an ecosystem of federated walled-gardens emerging as a result. At a glance it would appear that everyone is simply seeking to consolidate what they have in terms of audiences and solutions for buyers – and in the short-term, it may initially seem unlikely that we’ll see any increased levels of collaboration.
As a guiding example of active collaboration, one needs to look no further than open-source software and how it’s exploded over the past 30 years or so. Developers of software that has an open source license willingly allow anyone to download, collaboratively improve upon, and distribute the software without paying fees to the original creator.
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A mission to keep the internet free and open for all
The issues that come with the changes we’re seeing with privacy, consent, and identity concern every internet user on the planet. The decisions we make today to keep the internet free and open will impact how consumers use the web in future and as an industry, we believe it is the way to building long-lasting solutions that consumers trust.
Respecting consumer privacy, while delivering on the outcomes that brands, agencies, and publishers want is key to keeping the internet free and open. I believe that technological innovation, interoperability, contributing to industry standards, and collaborating with customers are all essential to building sustainable solutions. Together, we are powering a free and open internet for everyone.
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