A great example is email. The various email systems such as Gmail, Outlook, Hotmail etc., exchange emails efficiently because their industry has created interoperable data standards and open-source tools that they all utilize. They do not need to develop separate code for each different email system they are sending emails to. Imagine the cost and the lift if each company had to “invent” email every time they set out to make their solution.
The hand-me-down nature of data systems that have been adapted to our needs instead of designed for them is probably one of the major reasons we have not yet solved this puzzle. This is an exciting time for our industry, not just because we are likely on the cusp of many great new innovations, but because we have been invited to the table to represent fresh produce and floral in the earliest phases of development.