GazeTV leverages blockchain fundamentals and the GAZE token to tackle this challenge by letting users compensate creators based on their own preferences and tastes. The process eliminates the intermediary that determines creator compensation on traditional platforms, such as YouTube, and fosters a more transparent environment for all involved. Creators can track rewards and viewership, by earning, staking and swapping GAZE tokens, resulting in faster content-revenue distribution. GazeTV converts “users” into a global, engaged community.
While creators have a hard time monetizing their content — facing multiple strict rules, frequent demonetizations and generally low revenues — advertising networks are still making millions of dollars by showing ads and collecting users’ data. That data is then, unknowingly and often unwillingly, shared with other third parties to further advertising retargeting. All of this is done without a single reward being shared with the creators of all this value: the content consumer.
Creators are eager to change this. It is already happening with many other industries such as financial services, which has been disrupted by the emergence of decentralized finance, or DeFi. Now, blockchain technology may finally make an impact upon the world of entertainment and bring advertisers and creators closer together, removing the middlemen and allowing all involved parties to be properly compensated.