Article: How the NFT Breathes New Life Into Branded Content Marketing

Crypto, Digital Content

How the NFT Breathes New Life Into Branded Content Marketing

The rise in NFTs has rekindled talks about developing a new media ownership model to make it more creator-centric. NFTs allow creators, be these brands or individual artists, to retain ownership of their content without restricting its distribution over the Internet.

As a result, NFTs can change the media ownership model by offering creators, their audiences, and blockchain developers a viable alternative to monetization.

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Article: Global fashion brands reportedly considering NFT foray

Crypto, Innovation

Global fashion brands reportedly considering NFT forayGlobal fashion brands reportedly considering NFT foray

Fashion giants may be the next globally recognized brands to enter the expanding NFT metaverse.

According to Vogue Business, several premium fashion houses are moving closer to releasing their own nonfungible tokens.

The move follows the emerging trend of creating digital twins of products and services in the lifestyle and entertainment markets, such as art pieces, music, pop culture merchandise, among others.

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Article: NFTs could bridge video games and the fashion industry

Crypto, Innovation

NFTs could bridge video games and the fashion industry

Non-fungible tokens (NFTs) offer new ways for consumers to collect, wear and trade fashion online, and now that most fashion shows have scaled back or gone virtual, they may become an important tool for the industry.

Because some of the most profitable NFTs are produced by celebrities with teams, it makes sense that music corporations, fashion brands and designers are venturing into the NFT market as well. Just this month, sneaker brand RTFKT Studios garnered $3.1 million in seven minutes by selling crypto collectibles. In December 2020, NFT startup Enjin partnered with Netherlands-based fashion house The Fabricant on a virtual collection. Real-life fashion brands use NFTs for marketing in virtual worlds like Minecraft, plus several Atari and Microsoft video games.

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