Some organisations, like the US-based Data Dividend Project (DDP), are fighting to take back ownership of your data. It plans to give consumers a set of rights that allows them to know what data on them is collected and the right to opt out of the sale or sharing of that data, among other initiatives. It also plans to hold corporations accountable for the violation of data rights.
Since it is impossible to not be bombarded by ads that are too personal, and enforceable legislation may not materialise soon enough, here are several steps you can take to regain some degree of control.
- Assess your browser
- A different search engine
- A different email provider
- Assess your settings on personal devices and online profiles
- Live a life with no social media