Article: How The World Of NFTs Could Be The Next Big Thing For Advertising

Crypto, Digital Content, Innovation

How The World Of NFTs Could Be The Next Big Thing For Advertising

It only makes sense that advertising and marketing technology should heed the call. Immersive mobile advertising campaigns that use NFTs can be distributed programmatically across various platforms. Brands can use NFT technology to provide personalized gifts, vouchers or more to their customers. For example, Taco Bell recently sold NFTs for digital taco art (and donated 100% of the profits to Taco Bell Foundation, Inc.). This technology can help drive user engagement for brands and can be attributed back to a user or paid media channel without the need for a cookie. For a specific subset of consumers, it’s a win-win situation for both them and advertisers.

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Article: Mark Cuban Says Explosive Growth in DeFi Is ‘Like the Early Days of the Internet’

Blockchain, Decentralized Internet

Mark Cuban Says Explosive Growth in DeFi Is ‘Like the Early Days of the Internet’

It was from this point forward that it became clear that the public was warming up to DeFi. Billionaire entrepreneur Mark Cuban compared the growth of DeFi to the early days of the :

“You’re starting to see NFT (non-fungible tokens), and it’s not so much about just about how much is sold, market value, but more just that people are becoming more comfortable with it and so we’re starting to see these applications that are just popping up left and right. It reminded me so much of the early days of the internet where, in the mid-90s, people started talking about internet applications but the internet had been around for ten years.”

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Article: ‘Crypto is going to be the most significant macro event of my career,’ says longtime investment analyst Jim Bianco

Crypto, Money

‘Crypto is going to be the most significant macro event of my career,’ says longtime investment analyst Jim Bianco

They developed the modern version of paper currencies. I think that crypto is going to be the most significant macro event of my career of the last 30 years, and it probably goes back even further. A lot of people think cryptos are a naked speculation on bitcoin BTCUSD, 0.62%, whether it will go up or down.

If you dig into the crypto universe, and you understand the phrase “decentralized finance,” or “defi,” you will find that they are recreating the entire financial system in a decentralized way, complete with borrowing, lending, derivatives trading, insurance, lotteries, automatic market making as well, too.

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Article: The rise of NFTs and what it could mean for the collaboration economy

Crypto

The rise of NFTs and what it could mean for the collaboration economy

Many new blockchains with much lower fees are gaining popularity and are expected to dramatically reduce the cost of minting and buying an NFT.
New platforms are simplifying the NFT trading process. For instance, transactions on NBA TopShot are not conducted in cryptocurrencies but regular dollars, making it easier for everyone to get involved.

Regardless of where we go, the future is very exciting and the decentralization movement will have a significant impact on how we interact and work together in the future!

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Article: The global hope and hype around non-fungible tokens

Crypto

'Everydays: The First 5,000 Days' is now the most expensive NFTThe global hope and hype around non-fungible tokens

The ‘non-fungible’ in NFT implies that no two tokens are interchangeable; each token is unique, unlike money, of which any two 100 notes are fungible and of the same value. Even common cryptocurrencies like Bitcoin and Ethereum are fungible tokens. If you send somebody a Bitcoin, and s/he returns it, it needn’t be the same token. On the contrary, each NFT has unique properties, and so it cannot be interchanged with another. NFTs are ‘one-of-a-kind’ assets in the digital world that are bought and sold like any other.

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Article: NFTs Can Bring the Real World On-Chain

Crypto

NFTs Can Bring the Real World On-Chain

Non-fungible tokens (NFT) have generated an unprecedented level of mainstream interest in cryptocurrency technology. Believers claim NFTs represent a “paradigm shift” whereas detractors compare NFTs to the “Tulip Mania” and the initial coin offering era.

We have seen similar polarization of public opinion before with blockchain technology and dot-com stocks, which resulted in several breakthrough innovations and some epic commercial failures.

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Article: Can NFTs Change How We Value Music?

Crypto

Can NFTs Change How We Value Music?

NFTs are everywhere right now, from the NBA to Taco Bell, and artists like Grimes, Yaeji, and Toro Y Moi have been testing the waters. Grimes sold a collection of visual art for over $6 million; 3LAU, an EDM musician, made $11 million by selling an album as 33 individual NFTs; and Mike Shinoda of Linkin Park has sold several multimedia pieces through the NFT marketplace Zora. The website XLR8R announced a dedicated marketplace for music NFTs earlier this week, and there’s a burgeoning cottage industry of NFT auction houses looking to bring these collectibles to the masses.

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Article: Mark Cuban Predicts Blockchain Is The New Internet

Blockchain

Mark Cuban Predicts Blockchain Is The New Internet - DecryptMark Cuban Predicts Blockchain Is The New Internet

Cuban made several predictions that revealed his optimism about blockchain’s future. He said governments across the world may create their own digital coins because it’s cheaper: “We lose money on every penny and nickel minted. There’s just so much cost and stupidity associated with how we’ve always done things.”

He went on to call fiat money “untenable and unsustainable” before adding that he’s not sure “if we’ll actually see everything collapse.” However, he predicted that as governments get more into digital currencies, he can see them selling off a percentage of their gold reserves and putting their earnings into BTC or ETH.

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