Article: Brave Co-Founder: ‘User Choice’ At Heart of Crypto Web Domains

Decentralized Internet, Web 3.0

Brave Co-Founder: ‘User Choice’ At Heart of Crypto Web Domains

“If you eliminate the custodian of your domain name and your web content, you put the user back in control—they now have ownership, they’re now the ones who can monetize rather than these other companies,” Bradley Kam, co-founder of Unstoppable Domains, said on the Decrypt Daily podcast last Friday.

Kam said that in America, the appeal of the decentralized web isn’t so much about censorship resistance but rather user ownership, and the security that provides.

“[I] think that’s the thing that crypto brings up—so, for example, I’m not really worried about my money being censored where I am with my banks in the United States, but I am concerned about having control over it,” he said.

Read full article

Article: Two Web3.0 companies solving the privacy crisis

Decentralized Internet, Open Source, Web 3.0

Two Web3.0 companies solving the privacy crisis

Awareness of just how invasive the platforms we live on is reaching a crescendo. Governments are trying to regulate them, and the majority of people simply want some level of our personal data to stay personal. There are next generation solutions and platforms like Brave and Signal available to do just that, put the control in the hands of the user and let us decide what data we are happy to share.

Google’s ad revenue for the fourth quarter of 2020 was $46.20 billion, a large portion of this ad revenue could be potentially disrupted by Brave and Signal. Our research teams are watching the emergence of privacy-focused technology very closely as these innovations could change how brands and customers interact forever.

Understanding Web 3.0 platforms is critical for investors to remain ahead of the curve when it comes to returns you can make in the future, follow us to learn more.

Read full article

Article: Surfing the decentralized web just got a lot easier

Decentralized Internet, Web 3.0

Surfing the decentralized web just got a lot easier

With the new integration, Unstoppable Domains boasts that anyone can access blockchain domain names, which are gaining popularity because they make it easy to send crypto payments, open NFT galleries, and publish content all outside the ICANN ecosystem.

To dig deeper into the company’s decentralized web roadmap, Matthew Gould, Co-Founder and CEO of Unstoppable Domains met with TechRadar Pro to iron out the details.

Read full article

Article: Decentralized Internet Is Of The People, By The People, For The People

Civil Society, Decentralized Internet, Web 3.0

Decentralized Internet Is Of The People, By The People, For The People

What is decentralization? I say decentralization is the future, and after reading this post, I am sure you will agree. Imagine a world where people have all the right to manage their will, free to say anything that they wish, a world where a central entity can’t control your behavior or set norms that are unfair and most often monopolistic. So to simply take away the power of central institutions and give that power back to the people who hold a stake in that institution can be termed decentralization. Wait but the internet is already decentralized, right? cause we have the right to express our views on many social media and how is that different from the decentralized media?. That is exactly what those multibillion-dollar companies want you to believe and trust me that is not true at all.

Read full article

Article: 5 tips to take back control of your digital data

Decentralized Internet, Web 3.0

5 tips to take back control of your digital data

Some organisations, like the US-based Data Dividend Project (DDP), are fighting to take back ownership of your data. It plans to give consumers a set of rights that allows them to know what data on them is collected and the right to opt out of the sale or sharing of that data, among other initiatives. It also plans to hold corporations accountable for the violation of data rights.

Article: Blockchain in digital marketing: More consumer trust – and new ways of advertising

Blockchain, Innovation

Blockchain in digital marketing: More consumer trust – and new ways of advertising

Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency. Blockchain can help to consolidate customer trust in the digital world. It can give more online ad authenticity, brand transparency, support cross-promotion with influencers and reward customers for data sharing.

Platform businesses like Facebook pose challenges to many market players in digital marketing as they hold monopoly or duopoly. Furthermore, data scandals caused skepticism about the digital advertising scene. Both users and advertisers feel that control over their data is slipping out of their grasp. Blockchain provides marketing organisations with new options to operate more autonomously in the advertising market, and to increase the authenticity of their product and corporate communications.

Read full article

Article: Private web browsers

Decentralized Internet

Private web browsersPrivate web browsers

By switching to one of these privacy-focused browsers, you can fight back against Big Tech data harvesting by blocking ads and trackers. Not only does this protect your privacy but it often gives you a much faster and smoother user experience.

Check out the list of private web browsers below and be sure to encourage others to use them too.

  • Brave
  • Firefox
  • Vivaldi
  • Tor Browser
  • Pale Moon
  • DuckDuckGo
  • Beaker Browser

Read full article

Article: Brave reveals why it is disabling Google’s FLoC in the browser

Censorship, Software

Brave reveals why it is disabling Google’s FLoC in the browser

Brave focuses on three aspects of FLoC that it believes make the Web head in the wrong direction:

  • Sites are informed about browsing habits, even if users never visited them — this is a very strong argument, considering that sites did not know anything about a user if that user never visited the site; this is especially true for users who disable third-party cookies in their browsers, and use other protective means. For the average user, FLoC will still reveal more about their interests than before.
  • FLoC adds a strong identifier for fingerprinting — FLoC’s cohorts are made up of thousands of users, but that is a tiny group when it comes to fingerprinting. Coupled with other fingerprinting techniques, it could pave the way for improving fingerprinting accuracy.
  • Google should not be the one determining what is sensitive and what is not — Google wants to exclude sensitive categories, such as race, religion, sexual orientation, and others from being used by FLoC, to avoid creating cohorts made up of these groups. To exclude these, Google somehow needs to know about these, as it would not be able to make the determination otherwise.

Read full article

Article: Can We Rid the Open Web of Its “Gatekeepers”?

Decentralized Internet

Can We Rid the Open Web of Its “Gatekeepers”? - CPO MagazineCan We Rid the Open Web of Its “Gatekeepers”?

The notion of an “open web” is one that is defined by and for all of its users — not by governments or institutions, nor by private companies and select individuals. While the novel services that we rely on today have played a significant role in boosting digitalization and interconnectedness, they’ve also benefited an exclusive few. Today’s existing data sharing systems for the purposes of consumer targeting are ultimately determined by closed, centralized ecosystems — each offering limited visibility and inefficiencies due to the pipeline of intermediaries involved. With advertising largely funding the many platforms, services, and infrastructures that we rely on today, what’s needed is a neutral, decentralized infrastructure that can ensure the same levels of personalization and compliance that we see in a “walled” environment.

Read full article

Article: Brave Browser, Brendan Eich, Digital Privacy, Web 3.0 and the Battle Against Surveillance Capitalism

Blockchain, Cyber-Security, Web 3.0

Brave Browser, Brendan Eich, Digital Privacy, Web 3.0 and the Battle Against Surveillance Capitalism

Today much of our data is exploited and thus privacy as well because many companies (Big Tech being the biggest offenders) collect our cookies or our browsing data and have invasive tracking to serve us personalized or targeted ads and to sell user data to third parties.

Recent regulations like CCPA (California Consumer Protection Act) and policy changes by Big Tech are improvements but the open web is still largely fueled by surveillance capitalism.

Read full article