Article: Decentralized Internet Is Of The People, By The People, For The People

Civil Society, Decentralized Internet, Web 3.0

Decentralized Internet Is Of The People, By The People, For The People

What is decentralization? I say decentralization is the future, and after reading this post, I am sure you will agree. Imagine a world where people have all the right to manage their will, free to say anything that they wish, a world where a central entity can’t control your behavior or set norms that are unfair and most often monopolistic. So to simply take away the power of central institutions and give that power back to the people who hold a stake in that institution can be termed decentralization. Wait but the internet is already decentralized, right? cause we have the right to express our views on many social media and how is that different from the decentralized media?. That is exactly what those multibillion-dollar companies want you to believe and trust me that is not true at all.

Read full article

Article: Blockchain in digital marketing: More consumer trust – and new ways of advertising

Blockchain, Innovation

Blockchain in digital marketing: More consumer trust – and new ways of advertising

Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency. Blockchain can help to consolidate customer trust in the digital world. It can give more online ad authenticity, brand transparency, support cross-promotion with influencers and reward customers for data sharing.

Platform businesses like Facebook pose challenges to many market players in digital marketing as they hold monopoly or duopoly. Furthermore, data scandals caused skepticism about the digital advertising scene. Both users and advertisers feel that control over their data is slipping out of their grasp. Blockchain provides marketing organisations with new options to operate more autonomously in the advertising market, and to increase the authenticity of their product and corporate communications.

Read full article

Article: How to Invest In Cryptocurrencies: Investing in Web3

Blockchain, Crypto, Web 3.0

How to Invest In Cryptocurrencies: Investing in Web3

Imagine someone told you in the late 1980s that there was this technology (the internet) that would change the way we communicate, work, meet each other, travel, and entertain ourselves, but this future wouldn’t be realised for another 15 years, would you invest in it?

The Web3 age is creating new ways to quantify the value of our time, our attention, our computers and our hard drives. It also helps create opportunities for investors to gain access to tools and services that might have only been available to institutional investors in the fiat world.

Investing in Web3 assets also helps bring about this age, as these projects need support in their early stages to reach critical mass.

Read full article