Article: DuckDuckGo Announces Plans to Block Google’s FLoC

Cyber-Security, Software

DuckDuckGo Announces Plans to Block Google’s FLoC

DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.

DuckDuckGo finds it especially concerning that getting tracked via FLoC is not optional – all Chrome users are automatically opted into it.

“We’re disappointed that, despite the many publicly voiced concerns with FLoC that have not yet been addressed, Google is already forcing FLoC upon users without explicitly asking them to opt in. We’re nevertheless committed and will continue to do our part to deliver on our vision of raising the standard of trust online.”

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